How brands can build trust with Gen Z consumers. ​Created in partnership with the Consumer Goods Forum

<p data-block-key="709hu">Meet your new consumer: the Honest Generation. In partnership with the Consumer Goods Forum, this research reveals the difference in generational expectations on brand honesty and how brands can build trust with Gen Z consumers. ​</p>

The Honest Generation

What the youth climate movement expects of brands and businesses

Blog

Meet the Honest Generation: This is your future consumer. They don’t think you’re doing enough.

Transparency

Research in partnership with the Consumer Goods Forum investigating the cutting edge of transparency

Thinks

The Honest Product Guide

The Greenwash Guide

Climate Action

Biodiversity

Materiality analysis

Carbon footprinting

Sustainability strategy

SDG goals and targets

Net zero action plans

Human rights action plan

Vision and higher purpose

Thought leadership

Insights and future mapping

Stakeholder engagement

Brand strategy and development

Consumer behaviour change

Sustainability positioning, narrative and messaging

Naming

Visual identity

Communications strategy

Creative campaigns

The Honest Generation

Related Content

Explore related case studies and content

Meet the Honest Generation: This is your future consumer. They don’t think you’re doing enough.

The Honest Product Guide

The Greenwash Guide

Newsletter

Get in touch