Independent charitable foundation
CULTURE HACKERS FOR SUSTAINABILITY
We are in the process of establishing an independent charitable foundation, with independent trustees.
The Futerra Solutions Union will collaborate with creatives, photographers, novelists, filmmakers, artists, semioticians, academics, advertisers, storytellers and funders. We will use the power of culture and public education campaigns to accelerate the transition to a low carbon, socially just future. Its trustees will also promote other charitable causes through grant making activities.
These projects, which have been developed by Futerra, align with Futerra Solution Union’s charitable purposes. That's why Futerra plans to donate these projects to the foundation. The Futerra Solution Union’s independent trustees will decide whether it is in the foundation's best interests to progress these projects and how best to do so.
The Solutions Survey
Understanding what the world thinks and feels about climate change
In partnership with leading market research firm, IPSOS, our landmark Solutions Survey uncovers global attitudes to climate change. Based on data from 20,000 people in 27 countries, the Solutions Survey offers a clear imperative for climate communicators: to start telling the ‘solutions story.Visit project website
Changing the face of climate action in the UK
Politicians and activists tend to be the faces and voices of climate action that most of us see and hear. But they’re not the only ones that matter. During COP26, we partnered with world-renowned photographer Rankin to glorify the unsung heroes of climate action in a UK-wide billboard campaign. With a reach to more than 350 million people, this campaign set out an inspiring new narrative: there’s a climate hero in all of us.Visit project website
Putting climate onto the TV screen
Developed in partnership with BAFTA’s albert project, Planet Placement is a guide to creating world-changing content. Ideas, insights and practical guidance for creatives producing TV and film show how shift mindsets and make positive environmental behaviours mainstream.Visit project website
The Good Life Goals
Helping billions to act on the SDGs
The Good Life Goals help a global audience to recognise the vital role of individual action in achieving the Sustainable Development Goals. They lay out 85 ways anyone can contribute towards the huge, planet-changing objectives that sit at the heart of the SDG agenda.Visit project website
Client Disclosure Reporting
Making transparency an advertising industry standard
Industry transformation starts with honesty. Client Disclosure Reporting is a transparency mechanism that enables the ‘industry of influence’ to understand its climate impact. So far, 175 agencies across the world are using the transparency tool to set a new industry benchmark of openness.Visit project website