Solitaire Townsend's Ted Talk

An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission.

Our Futerra Chief Solutionist, Solitaire Townsend, calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more.

In this popular recent Ted Talk, she exposes the industry's massive but largely invisible influence on the environment -- and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.