Move fashion forward for good
- Topics
- Circularity
- Diversity, Inclusion & Belonging
- Climate Action
- Services
- Communications strategy
- Brand strategy and development
- Visual identity
- Sustainability strategy
We supported PVH to create a sustainability strategy and communications plan to move fashion forward - for good.
The challenge
With iconic brands including Tommy Hilfiger and Calvin Klein in its portfolio, PVH is one of the world’s largest fashion companies. Its sustainability ambition was equally big. PVH needed a new sustainability strategy that would enable the business to harness its scale for good.
The solution
We developed a sustainability strategy built on three moonshot goals and accompanying time-bound targets - all designed to drive real impact at scale. Forward Fashion sets the business on a mission to reduce negative impacts to zero, increase positive impacts to 100%, and to improve more than 1 million lives across the PVH value chain. To launch the strategy, we developed a suite of creative assets, a communications plan and new website which shared the technical detail, as well as the human stories at the heart of the sustainability ambition.
Impact
Launched at the Copenhagen Fashion Summit, Forward Fashion set an inspiring example of what sustainability leadership can look like. At its heart, Forward Fashion recognises that sustainability requires nothing short of transformation with a clear, credible roadmap to get there.
