Make the earth's lawyers famous
- Topics
- Climate Action
- Social Justice
- Human Rights
- Services
- Brand strategy and development
- Creative campaigns
- Sustainability positioning, narrative and messaging
- Visual identity
We helped Earthjustice to build a breakthrough campaign platform to fund and expand its crucial work: welding the power of the law for people and nature.
Challenge
Earthjustice is a team of lawyers who operate as the environment’s last line of defense. Facing an unorthodox presidential administration with an explicit anti-environment agenda, Earthjustice needed to accelerate their work, fast. The non-profit has the the deepest bench of expert environmental attorneys in the US, and they win. We needed to make this known to major donors and the public.
Solution
We built a fundraising campaign platform - Never Rest - that brought Earthjustice's crucial and exhaustive work into the light. A compelling prospectus, brought to life through a unique visual identity and art direction, gave prospective donors a compelling insight into how Earthjustice protects, preserves and fights for people and planet.
Impact
In just year one of the campaign, the Never Rest platform has already generated hundreds of thousands of dollars for the lawyers’ vital work.
